Remember back in ancient times where a Twitter post meant you had 140 characters to express yourself? That was it. No photos, no video, no graphics – just text. Those days are long gone. Here’s what my Twitter feed looks like today:
I scrolled through about a dozen posts, and every single one of them has a great big image. As if that weren’t enough for visual interest, Twitter just introduced ‘stickers’, so you can use those as well (just like Snapchat).
Speaking of Snapchat, it now has over 100 million daily users, 60% of whom contribute fresh content each day. Bloomberg says videos on Snapchat are viewed 10 billion times each day. Don’t forget, this is also content that disappears as a function of the app.
OTHER PHOTO SHARING APPS:
Meantime, let’s not forget about other photo-based or photo-sharing apps like Instagram and Pinterest (100 million monthly users each) and Imgur (87 million monthly users). Even blast-from-the-past Flickr has 80 million monthly users. And while we’re at it, we may as well throw in this: how often do you see a Facebook post now without a photo or video?
WHAT ABOUT YOUR BRAND?
Which brings us to the point of this blog: How has your brand responded? How visual is your brand in mid-2016? What does your home page look like? The fact is, even if you’re launching a b2b tech startup, you still have to find fresh, innovative ways to tell your story with images and video. People just don’t want to read as much anymore, so you have to create visual branding.
This is where a video with a strong idea behind it can work wonders. Give people the option to learn about your brand by watching, rather than reading. Just as one example, here’s a video we wrote and directed for a startup in the video resume space. The target audience is 20-24, and just out of college.
Words aren’t going away any time soon. But there’s an undeniable trend toward more images, and less text. Enough said.