Today, a blog post by the New York Times opens with the comment: There sure are a lot of Google+ haters out there. They go on to mention a Slate article that states the following: ‘Google might not know it yet, but from the outside, it’s clear that G+ has started to die – it will hang on for a year, maybe two, but at some point Google will have to put it out of its misery.’
Neither we nor the Times believes Google+ is headed for the dumpster. However, the larger question is: Why aren’t they doing a better job right out of the gate? When you’re following in the footsteps of a social site that has billions of users, the idea is learn from their mistakes. Or at least one would have thought. After all, you’ve had ample time to observe and learn.
A couple of days ago, Google+ opened up it’s new pages for brands. What’s remarkable is how little is really there. Lots of ways to provide links to your Google+ page on your other (probably better) websites, a place for photos, videos and company information. And that’s about all…
Circles was a nice idea for Google+. The key differentiator really between their site and Facebook’s. But where’s the brilliant thinking for brand pages? Where’s the way to quickly communicate what your company is all about? And what about a simple way to add all the contacts in business circles from a personal page to a new brand page? Why no place for graphics or custom pages – right now it’s just another streaming comments page.
One would have thought that Google would have put a lot more time and consideration into this. It feels very unimaginative to me, and more like something people are using because they feel they have to (no one wants to be left behind in the age of social media).
Perhaps the upside is this: There’s still an opportunity to create something a whole lot better. I wonder if that’s possible in this age of the well-known online giants getting all the news?