2) Ask questions. The first rule of social media is that it’s interactive. What you post should invite response. This can be as simple as ‘Did anyone do anything really fun this weekend?’ to, ‘We’re thinking about sponsoring an upcoming, undiscovered band – do you guys have any suggestions?’ Naturally, it’s better if the question has some connection to your brand, but that’s not mandatory every time.
3) Keep it positive. The more you focus on the ‘bright side’, the more your fans will like it. If you want them to feel good about your brand, this is where it begins.
4) Treat your community like friends. The smartest brands post content on Facebook and Twitter that feels like it comes from a friend, rather than a corporation. In other words, it seems personal rather than generalized.
5) A little humility goes a long way. We’re all still learning in life, and in social media.
6) Involve your fans in meaningful decisions. Ask them about new flavors, packaging, line extensions, promotion ideas, new product ideas, etc. Let them choose from three ideas for new product labels and vote for their favorite. The more you make them feel like you’re really listening, the more excited they’ll be about promoting your brand. Plus, it’s a heck of a lot cheaper than focus groups.
7) Don’t ask them to ‘like’ your brand over and over. The chances are good that if they’re following your posts on Twitter and Facebook they’re already fans. If you have a new reason for asking them to become a fan, that’s the time to do it.
8) Reward them… with discounts, promotions, incentives, sweepstakes and contests. All the research says that’s why they’re following your brand to begin with.
9) Keep if fun. A good laugh is worth a hundred product benefits.
10) Use your advertising to advertise. But not as a substitute for content on social media.