When was the last time you clicked on a static banner ad? People respond to stories. And stories are best told through moving images and sound. The essential format of the television commercial – which has been around for well over half a century now – is very, very hard to beat. Especially when done […]
Tagged: YouTube marketing
It wasn’t all that long ago that it was possible to get by, even professionally, without doing very much writing. If you can remember a time before email, there were a few select writers in most companies and everyone else did their best to leave the wordsmith duties to them. But then along came the […]
Like it or not, we are on the threshold of being constantly connected. In a recent NY Times article, it was noted that sales of automobiles are at their lowest level in two decades in Europe. My favorite quote from that story is ‘There are products that are hipper for young people than cars.’ In […]
There was a remarkable story on Mashable this morning about a fairly simple, inexpensive video that’s been viewed over 6 million times to date. It’s for a startup called HelloFlo. This single tactic has pretty much lifted the business right off the ground. It’s a two-person operation that’s now bringing in $280K – $360K – […]
Brands aren’t used to being content creators. They’re good at making products and services. They hire agencies to come up with smart strategy and marketing programs. It was a formula that worked well for a very long time. But today, the last thing people want to see online is something that tries to sell them on your brand. What they want is entertaining, engaging content. And they want more of it all the time.
When you take the time to ask the right questions of your core target audience, you always learn something unexpected. Don’t forget, you’re not trying to find out more information about your own products, what you really want to know is what’s happening in their own lives right now, and where does your brand fit it in?
From now on, standard practices for social marketing aren’t going to generate the kind of results brands like to see for the investment they’ve made. It’s going to take a big idea that’s integrated into a broad spectrum of traditional and social platforms.
Social media is evolving daily. Most brands have recognized that they need smart marketing strategy for Facebook and Twitter. In the early days, it was ‘Do we have a Facebook page yet?’ Now it’s ‘Who’s in charge of our posts on Facebook and how come we don’t have more fans there?’ Leading consumer brands have […]