Sex in advertising – a small experiment. Just for the hell of it, we decide to post a link to the story on Paris Hilton returning as a ‘spokesperson’ for Carl’s Jr. In her standard attire there – a bikini. A couple of days later, Facebook let us know that 50 people had been reached […]
Tagged: viral videos
There’s no escaping the fact that content marketing – creating original content for sharing – is one of the key drivers for keeping your brand top-of-mind. In a recent survey by Econsultancy, execs were asked where they planned to spend more money this year. Content marketing came up FIRST on the list. Even though everyone […]
TAKE ADVANTAGE OF RESPONSIVE WEB DESIGN. We’re working on this for our own website and blog right now. In case you haven’t heard, responsive design means your website will adapt to the different browser sizes found on PCs, tablets and smartphones. There is no escaping the need for this as more and more of your […]
Brands aren’t used to being content creators. They’re good at making products and services. They hire agencies to come up with smart strategy and marketing programs. It was a formula that worked well for a very long time. But today, the last thing people want to see online is something that tries to sell them on your brand. What they want is entertaining, engaging content. And they want more of it all the time.
It’s certainly been an interesting week or so since Facebook introduced Timeline. There have been literally hundreds of blogs on the subject, and brands are scrambling to do the best they can with the new format. Some larger names were ready to go on day one. Other companies still haven’t made the switch, but in […]
As social media continues to evolve, a greater number of large consumer brands are approaching the channel with the same discipline they bring to other areas of marketing. Smaller brands are starting to realize it’s not enough to simply post and respond on Facebook and Twitter pages. Like anything else in business today, if you […]
Social media is evolving daily. Most brands have recognized that they need smart marketing strategy for Facebook and Twitter. In the early days, it was ‘Do we have a Facebook page yet?’ Now it’s ‘Who’s in charge of our posts on Facebook and how come we don’t have more fans there?’ Leading consumer brands have […]