Virgin Hotels has had anything but a smooth start. Back in 2010, the idea was to create around twenty-five hip, leading-edge-of-tech, four star hotels around the world. Fast forward to today, and only one hotel will be ready this year – in Chicago – and even that one may not open until 2015. So, what […]
Tagged: viral marketing
This story from WestJet is a case study in how to create an insanely great customer service story, and ensure that it’s completely documented for use on social media. The video was released yesterday, and already there are over 1,400,000 Facebook views. The story has been shared on Mashable over 250,000 times so far. This […]
Today we live in an age of parity products. In most cases, strong competition means that any significant product advantages are quickly mimicked, often duplicated, and sometimes bettered. REAL PRODUCT BENEFITS ARE VERY HARD TO MAINTAIN. Think about categories like coffee, laptops, blue jeans, energy drinks, or even something like business management software. It’s extremely […]
Today, you still need creative advertising of course. But it’s just as important to come up with new ways to tell your brand’s story that will be shared on social media. In other words, you have come up with some news-making event ideas. This is a fundamental change.
Over the past few years as brands have rushed to embrace social marketing here’s something we’ve observed: Most small-to-medium-size companies tend to focus nearly all their attention on Facebook. They probably have a presence on Twitter, but they’re not doing nearly enough there. Why is that? We think it may be because of the familiarity […]
Social media is evolving daily. Most brands have recognized that they need smart marketing strategy for Facebook and Twitter. In the early days, it was ‘Do we have a Facebook page yet?’ Now it’s ‘Who’s in charge of our posts on Facebook and how come we don’t have more fans there?’ Leading consumer brands have […]