The only constant is change, right? So just as brands were beginning to buy into the need to produce entertaining video content on a regular basis, along comes another monkey wrench: Maybe some of that content needs to be vertical rather than horizontal. Blame it on the mobile phone and Snapchat. Everyone knows that smartphones […]
Tagged: video marketing
We now live in what’s been called ‘the video era’. The vast majority of brands are creating video content on a regular basis. Even most B2B brands have jumped on the ‘we have to make some videos’ bandwagon because all their competitors are doing the very same thing. So the most obvious questions in this […]
By now, every marketer recognizes the need to create original video content. Even small b2b brands can see that it’s a ‘war of information’ today, and the only way to compete is to participate. The smart thing to do is hire a business with deep marketing and video production experience. Any team that’s created a […]
Unlike giant consumer brands like Budweiser or Pepsi, Google isn’t known all that well for their advertising. They don’t run a regular schedule of commercials, they don’t buy radio time, and their print ads only appear sporadically. You don’t see their logo popping up in the sidebar of your Facebook or LinkedIn page among all […]
Change isn’t easy. Which is why brands that are proficient at responding to the ever-changing marketplace do the best. These are the high fliers. The CMOs that think ahead of the curve. They make news. Introduce products based on what evangelists want most. Involve fans in important product decisions. And do their best to make it all relatively transparent.