About twenty-five years ago I was sitting in a lecture hall listening to Susan Sontag talk about the ‘compression of time’. She began by saying that in the 19th century, people didn’t think in terms of ‘decades’ – that was a term created in the 20th. Sontag noted that as time moves forward, people have […]
Every successful brand has a well-defined marketing strategy. It’s often what determines whether a particular company will succeed or fail. And yet, many small and medium-size brands never take the time to create a succinct, actionable brand or positioning strategy. When companies struggle with sales and marketing, it can typically be traced back to a […]
Cultural relevance is, by definition, a moving target. Times change. Styles change. Technology changes. Fashion changes. Kids don’t want to associate with the same brands their parents use. There’s a fascinating recent article in the New York Times about whether or not movies can ‘escape cultural irrelevance’.
Take social marketing beyond the ‘social media’ silo in your company. Have just 2-3 people posting and responding right now? Change that to 50 or more. Take the time to provide training for employees about best practices for Facebook, Twitter, LinkedIn, YouTube, Pinterest and Google+. Chances are they’re on those sites during the day anyway, so you may as well take advantage of time spent there.
Over the past few years as brands have rushed to embrace social marketing here’s something we’ve observed: Most small-to-medium-size companies tend to focus nearly all their attention on Facebook. They probably have a presence on Twitter, but they’re not doing nearly enough there. Why is that? We think it may be because of the familiarity […]
It seems like pretty obvious advice: focus your marketing efforts where your target spends time and develop content that will resonate most effectively with them. Your brand has long been using Facebook, Twitter and YouTube. You may have amassed a substantial, engaged fan base and run some successful promotions. All this is necessary, but not […]
As LinkedIn passes the 100 million member mark today, I thought it might be an opportune time to explore a subject where there seems to be little agreement: the efficacy of social media marketing for b2b. That number in and of itself is very impressive. However, it still looks like the primary function of LinkedIn […]
There was an important story in Business News Daily on Feb. 14, and since we’re all overwhelmed with information these days, I wanted to do my best to ensure it wasn’t overlooked. For years, we’ve all been hearing about the importance of SEO. I can’t even begin to estimate how many times we’ve been involved […]
Andy Warhol made his famous prediction in 1968: ‘In the future, everyone will be famous for fifteen minutes.’ That was well before the age of personal computers, reality television, mobile phones, the Internet and social media. Forty-two years later, thanks to sites like Facebook, YouTube and Twitter, everyone has a chance to be ‘famous’. But […]