This story makes me wonder who’s in charge of social media for any number of consumer brands. John Oliver rightly points out that some businesses are making HUGE mistakes when it comes to Twitter marketing. And of course, he finds the humor there as well. You can watch it here. But the idea he espouses […]
Tagged: twitter marketing
We’re starting to see what the future of consumer marketing looks like, thanks to the huge increase in social media use during the Super Bowl. There were at least have a dozen blog posts with variations on the headline ‘Twitter wins the Super Bowl‘. Another fascinating factoid: Twitter was mentioned in half of all Super […]
There’s a new study out that’s quite provocative for marketers, or at least it should be. Here’s the gist of it: In nations where there was widespread Internet access sooner, people tend to be less socially engaged – and that means with brands, too. Including yours.
If you compare social marketing programs from early 2008 with those today there’s one critical difference: by now, every consumer-facing brand has discovered social media. It’s become part of marketing 101. But of course, that also means the early advantages of simply posting and responding on Facebook and Twitter have vanished. You could call it marketing 202: When everyone is doing the same thing, it’s nearly impossible to stand out.
Nearly 27% of all TVs sold in the first Q of 2012 were internet-ready. There are now more smartphones than people on the planet. Each new iPhone outsells all prior models… combined. Most people under 40 are using a screen device (tablet or phone) while they’re watching TV. 75,000 merchants are currently using Foursquare to let customers purchase items with their phones.
Over the past few years as brands have rushed to embrace social marketing here’s something we’ve observed: Most small-to-medium-size companies tend to focus nearly all their attention on Facebook. They probably have a presence on Twitter, but they’re not doing nearly enough there. Why is that? We think it may be because of the familiarity […]
As LinkedIn passes the 100 million member mark today, I thought it might be an opportune time to explore a subject where there seems to be little agreement: the efficacy of social media marketing for b2b. That number in and of itself is very impressive. However, it still looks like the primary function of LinkedIn […]
Social marketing has been discovered. Over 86% of retailers have a Facebook page, and 139 consumer brands now have OVER one million Facebook ‘Likes’. An additional 20 million people ‘Like’ brand pages on Facebook each day; and the average user on Facebook follows 8.7 brands. Big consumer brands such as Starbucks, JetBlue, The History Channel, […]