Pinterest looks like the future of e-commmerce. In other words, this isn’t merely a social network – it’s one where women come looking to buy. And less we forget, the ultimate goal of all marketing programs, social or otherwise, is growing the company.
Tagged: social strategy
As we always tell our clients, smart marketing has always been about showing up where your target lives. And today, people live on social networks. They’re online (multitasking) when they watch TV. They check in by phone while in line for a movie or out shopping. They check Facebook and Twitter updates in the middle of a dinner date. You probably do these things, too. It’s a full-fledged addiction.
This blog should really be in pictures rather than words. Social marketers have known for quite some time that posting photos on Facebook produces much more engagement than text alone. Videos can do even better – particularly if they’re funny. How important are visuals for your brand today? Well, Instagram was just purchased by Facebook […]
This is primarily a social media blog, but today I want to talk about the importance of getting your overall marketing strategy right. The big picture for your brand. And more specifically, the inherent value of not following the crowd. Want stronger sales? This is the pathway. What’s your opinion of the current Dos Equis […]
Over the past few years as brands have rushed to embrace social marketing here’s something we’ve observed: Most small-to-medium-size companies tend to focus nearly all their attention on Facebook. They probably have a presence on Twitter, but they’re not doing nearly enough there. Why is that? We think it may be because of the familiarity […]
ONE: RE-THINK YOUR STRATEGY. For many brands, there’s still an unwavering focus on fan count (the number of likes) on both Facebook and Twitter. While everyone enjoys having a big community, and growing numbers to report to management, it’s much more important that fans you do have stay engaged over time. No product or service […]
As social media continues to evolve, a greater number of large consumer brands are approaching the channel with the same discipline they bring to other areas of marketing. Smaller brands are starting to realize it’s not enough to simply post and respond on Facebook and Twitter pages. Like anything else in business today, if you […]
When something or someone fundamentally changes the way that people interact with technology, it’s a culture shift. Whether you are a big user or not, Apple has likely had an impact on the tools you use every day. Making the switch finally last year from my dying PC laptop to iMac and MacBook Pro, I […]
There’s a new post from AdAge today that reveals engagement on the Facebook pages of leading brands is down by 22%. This should come as a bit of a wake-up call to marketing execs everywhere. As the competition for attention on social networks becomes more intense, standard tactics aren’t keeping brand evangelists involved. It’s not […]