Never before in the history of mankind have we been inundated by so much information. Thanks to the world wide web, the sheer volume of it is staggering. Between tweets, blog posts, news sites, advertising, Pinterest, YouTube, Instagram, Reddit, LinkedIn, Facebook, Tumblr, Stumbleupon and of course all the news that comes to us offline, it’s […]
Tagged: social sharing
It wasn’t all that long ago that it was possible to get by, even professionally, without doing very much writing. If you can remember a time before email, there were a few select writers in most companies and everyone else did their best to leave the wordsmith duties to them. But then along came the […]
Ah, the good ‘ol days. A mere fifteen years ago you could make a decent product, advertise it, and then sit back and watch the profits roll in. There was always competition, but business efforts centered around product benefits, and promoting them. In other words, it was about convincing consumers that what you were offering […]
There’s all kinds of buzz right now about the latest online Dove videos. By now, you almost certainly know that these two videos are basically about self-perception. There are two versions – one is three minutes long, the other six. In both, a forensic sketch artist is asked to draw a series of women based […]
Today, you still need creative advertising of course. But it’s just as important to come up with new ways to tell your brand’s story that will be shared on social media. In other words, you have come up with some news-making event ideas. This is a fundamental change.
As we always tell our clients, smart marketing has always been about showing up where your target lives. And today, people live on social networks. They’re online (multitasking) when they watch TV. They check in by phone while in line for a movie or out shopping. They check Facebook and Twitter updates in the middle of a dinner date. You probably do these things, too. It’s a full-fledged addiction.
The simple truth is: it’s not a captive audience. When people stop sharing your content, it reaches fewer of your fans to begin with. Because part of Facebook’s formula is that it doesn’t send out your wall posts to all your fans. But it does reach more of them when you have a high sharing rate over time. So, you’re rewarded for being entertaining. And engaging. And funny. There’s a kind of justice there.
Sales of digital cameras have been down for some time now. Why? Because most people are content with the photos they can take with their phones. After all, we carry our smartphones with us about everywhere. Taking a camera along is just something else to remember. (Or something easily forgotten.) Add to this the fact […]