Way back in 2008 Zappos was recognized as an emerging social media marketing leader. Early on, they made a strong commitment to social while other brands were essentially waiting in the wings. As new channels like Pinterest emerged, the company embraced them without hesitation. Zappos management fully grasped the notion that marketing has always been […]
Tagged: social media strategy
A month ago, AdAge did a survey of 701 marketing and media execs about their views regarding Facebook. Perhaps the most interesting result is that almost half said that ROI from other social networks is ‘about the same’. If your brand’s social focus is primarily on Facebook, you should re-think that. Nearly 65% said they […]
We’re starting to see what the future of consumer marketing looks like, thanks to the huge increase in social media use during the Super Bowl. There were at least have a dozen blog posts with variations on the headline ‘Twitter wins the Super Bowl‘. Another fascinating factoid: Twitter was mentioned in half of all Super […]
Every successful brand has a well-defined marketing strategy. It’s often what determines whether a particular company will succeed or fail. And yet, many small and medium-size brands never take the time to create a succinct, actionable brand or positioning strategy. When companies struggle with sales and marketing, it can typically be traced back to a […]
According to Facebook, the focus of Graph Search is people, photos, places and interests. In other words, it appears to be a lot closer to what Yelp provides. The primary difference is that Facebook’s version of recommendations will come entirely from your own community – unless of course there’s no useable information there – in […]
When you take the time to ask the right questions of your core target audience, you always learn something unexpected. Don’t forget, you’re not trying to find out more information about your own products, what you really want to know is what’s happening in their own lives right now, and where does your brand fit it in?
Here’s what’s needed as the foundation of social marketing strategy: What is it about your brand experience that customers are truly passionate about? It may not be the product itself – the experience is often richer and more nuanced.
Adtech is always worth the trip. The focus is clearly on paid digital advertising, and there are dozens of companies exhibiting there who all have essentially the same message: our methodology is best. But beyond those is where adtech gets interesting. Here’s my report on the most helpful services found at the show. 1) dudamobile […]
Just when we thought we could exhale, it’s time once again for another seismic shift in Facebook marketing. Timeline, the social network’s redesigned profile page, was rolled out to personal users late last year, and while there has been no official announcement, the buzz is that brands may have access to Timeline as early as […]