There’s no escaping the fact that content marketing – creating original content for sharing – is one of the key drivers for keeping your brand top-of-mind. In a recent survey by Econsultancy, execs were asked where they planned to spend more money this year. Content marketing came up FIRST on the list. Even though everyone […]
Tagged: real time marketing
We’re starting to see what the future of consumer marketing looks like, thanks to the huge increase in social media use during the Super Bowl. There were at least have a dozen blog posts with variations on the headline ‘Twitter wins the Super Bowl‘. Another fascinating factoid: Twitter was mentioned in half of all Super […]
As someone who spent many years as a copywriter and creative director in advertising, I remember a saying we had there: The client gets the work they deserve. In other words, if the client was courageous, and willing to take some risk, that meant we (the creative team) could swing for the fences. Often the […]
In 2011 people will continue to spend more time on social media, YouTube, and of course, popular news & entertainment sites. What’s sometimes forgotten is this also means they’re spending less time elsewhere – like on your brand’s website. It only makes sense. People have learned that the primary function of a website is to […]
Your dog can no longer lift, much less bring you the newly ad-bloated morning paper. Your email in-box is filled with reminders about how to save on your next TV, set of tires, kitchen appliance and gifts for your family – pooch included.. The holiday shopping race is on for brands to boost their end-of-year […]
It doesn’t take a lot of salient observation to see that the entire world is becoming more connected. What used to be mobile phones, are now essentially mobile computers – with the ability to connect to the web from just about anywhere. Which means people have access to the most current information 24/7. Thanks to […]
So what does this mean for marketers? Simply put, if you’re promoting your products and your brand the way you did in the year 2000, your company won’t succeed. Smart marketing has always been about going ‘where people live’, and today people are living online – and on social networks in particular.