As stated in AdAge recently, Facebook has essentially become a pay-to-play proposition for your business. That is if you’re serious about getting any real visibility there. Last Friday, Facebook said that it would be begin cutting back on the reach of unpaid posts – meaning the ones you put on your brand’s timeline – if […]
Here’s one thing I can guarantee you won’t be mentioned in the upcoming new commercial for Facebook ‘Home’: the primary goal is to get you to view more advertising. But the truth is, that’s what it’s about. Facebook wants to be more profitable, and the key to getting there is to find ways to serve […]
According to Facebook, the focus of Graph Search is people, photos, places and interests. In other words, it appears to be a lot closer to what Yelp provides. The primary difference is that Facebook’s version of recommendations will come entirely from your own community – unless of course there’s no useable information there – in […]
As we always tell our clients, smart marketing has always been about showing up where your target lives. And today, people live on social networks. They’re online (multitasking) when they watch TV. They check in by phone while in line for a movie or out shopping. They check Facebook and Twitter updates in the middle of a dinner date. You probably do these things, too. It’s a full-fledged addiction.
The simple truth is: it’s not a captive audience. When people stop sharing your content, it reaches fewer of your fans to begin with. Because part of Facebook’s formula is that it doesn’t send out your wall posts to all your fans. But it does reach more of them when you have a high sharing rate over time. So, you’re rewarded for being entertaining. And engaging. And funny. There’s a kind of justice there.
Take social marketing beyond the ‘social media’ silo in your company. Have just 2-3 people posting and responding right now? Change that to 50 or more. Take the time to provide training for employees about best practices for Facebook, Twitter, LinkedIn, YouTube, Pinterest and Google+. Chances are they’re on those sites during the day anyway, so you may as well take advantage of time spent there.
It’s certainly been an interesting week or so since Facebook introduced Timeline. There have been literally hundreds of blogs on the subject, and brands are scrambling to do the best they can with the new format. Some larger names were ready to go on day one. Other companies still haven’t made the switch, but in […]
Just when we thought we could exhale, it’s time once again for another seismic shift in Facebook marketing. Timeline, the social network’s redesigned profile page, was rolled out to personal users late last year, and while there has been no official announcement, the buzz is that brands may have access to Timeline as early as […]
Sometimes it seems like Facebook is doing so many things at once that’s it’s nearly impossible to keep up with the functionality and details about all of them. One key opportunity in Facebook advertising right now is what your brand can do with sponsored stories. In essence, sponsored stories is a gift to advertisers, and […]
It seems like pretty obvious advice: focus your marketing efforts where your target spends time and develop content that will resonate most effectively with them. Your brand has long been using Facebook, Twitter and YouTube. You may have amassed a substantial, engaged fan base and run some successful promotions. All this is necessary, but not […]