As stated in AdAge recently, Facebook has essentially become a pay-to-play proposition for your business. That is if you’re serious about getting any real visibility there. Last Friday, Facebook said that it would be begin cutting back on the reach of unpaid posts – meaning the ones you put on your brand’s timeline – if […]
Tagged: Facebook marketing
Ahh, the good old days. Remember when social networks were new? When it was in fact kind of fun to build your brand’s free page on this new thing called Facebook? And even better, when you used to have lots of interaction with people who were called your ‘fans’ there? That was nice, wasn’t it? […]
A month ago, AdAge did a survey of 701 marketing and media execs about their views regarding Facebook. Perhaps the most interesting result is that almost half said that ROI from other social networks is ‘about the same’. If your brand’s social focus is primarily on Facebook, you should re-think that. Nearly 65% said they […]
Cultural relevance is, by definition, a moving target. Times change. Styles change. Technology changes. Fashion changes. Kids don’t want to associate with the same brands their parents use. There’s a fascinating recent article in the New York Times about whether or not movies can ‘escape cultural irrelevance’.
There’s a new study out that’s quite provocative for marketers, or at least it should be. Here’s the gist of it: In nations where there was widespread Internet access sooner, people tend to be less socially engaged – and that means with brands, too. Including yours.
Nearly 27% of all TVs sold in the first Q of 2012 were internet-ready. There are now more smartphones than people on the planet. Each new iPhone outsells all prior models… combined. Most people under 40 are using a screen device (tablet or phone) while they’re watching TV. 75,000 merchants are currently using Foursquare to let customers purchase items with their phones.
There’s an inherent paradox when it comes to social marketing. Unlike any other form of media, the essential networks are free. As consumers, we all got to know MySpace, Facebook, Twitter, YouTube, LinkedIn and others as places where we could have our own profiles – free of charge. Now try naming another form of media […]
Just when we thought we could exhale, it’s time once again for another seismic shift in Facebook marketing. Timeline, the social network’s redesigned profile page, was rolled out to personal users late last year, and while there has been no official announcement, the buzz is that brands may have access to Timeline as early as […]
Sometimes it seems like Facebook is doing so many things at once that’s it’s nearly impossible to keep up with the functionality and details about all of them. One key opportunity in Facebook advertising right now is what your brand can do with sponsored stories. In essence, sponsored stories is a gift to advertisers, and […]
Over the past few years as brands have rushed to embrace social marketing here’s something we’ve observed: Most small-to-medium-size companies tend to focus nearly all their attention on Facebook. They probably have a presence on Twitter, but they’re not doing nearly enough there. Why is that? We think it may be because of the familiarity […]