Remember the old days of web? Everyone was talking about ‘getting more eyeballs’ – or more viewers to a particular site. Nevermind that frequently there wasn’t a concurrent revenue stream flowing from all those visitors. New brands said, ‘Don’t worry, the revenue will come after we build our numbers.’ And for the most part, investors […]
Remember when you used to get DVDs in the mail from Netflix? That seems like a long time ago doesn’t it? But that model wasn’t going to work in the age of streaming content, so Netflix jumped with both feet into a monthly service plan to provide just that. For most businesses, that would probably […]
1) CONTEXT If you haven’t read ‘Age of Context’ by Robert Scoble yet, you should. It will help you understand how technology is being used by the most powerful brands to effectively reach out to millions of customers – one at a time. Selling today is all about context. Where is your customer? What device […]
What’s surprising about all this is that because of the web – and the new ‘public hearing grounds’ created by social media – one would think that customer service would be getting better. That brands would simply be forced to face the music and improve their day-to-day interactions with customers. However, right now that doesn’t appear to be the case.
Haven’t heard about Open Graph yet? Rest assured, you will. That’s because it’s a true paradigm shift in the way brands can take advantage of Facebook. And just like all major leaps forward in social marketing, brands that are ahead of the curve have already put Open Graph to use. And yes, it’s still in […]
Jeff Bezos, the founder of Amazon, is on the cover of this month’s WIRED magazine. The complete story can be found here. It’s worth a read. No less an authority than Eric Schmidt of Google has said ‘There are four horsemen of technology now: Google, Apple, Facebook and Amazon.’ In other words, Bezos has taken […]