Perhaps no body of numbers has been as impressive as the statistics that emerged in 2009 on a particularly vital demographic: women. In Marti Barletta’s still relevant book, Marketing to Women we’re reminded just how powerful this demographic is.
Unless your products or services are purchased exclusively by men, understanding how women are using social networks better be high on your 2010 to-do list. We already learned this Fall from FutureWorks that women outnumber men on social networks and other studies show that married women age 35 – 50 are the fastest growing segment of social network users. The Compass Partners Women in Social Media Study, published in March of 2009 sized the “active”* U.S. female social media user population at 42 million.
Another excellent, recent window on how women are shaping the social media landscape can be found in the 2nd Annual Social Media Study from SheSpeaks, published this past October. According to the study, which surveyed their more than 40,000 members:
Facebook dominates all other social networking sites when it comes to level of activity.
Even more impressive is how social media is impacting decisions when it comes to interacting with brands.
When it comes to social media, 2010 may well be “The Year of the Woman”. And that’s just one more good reason to make — and keep — a resolution to develop a comprehensive social media strategy for your brand as soon as you can.
* includes weekly, 2-3 X/week and daily use