We reviewed the top branding and design agencies in Silicon Valley. Our goal was to find the firm that could guide us through every aspect of our rebrand – with a level of intellect and humor atypical from other enterprise software companies. Indelible Branding had the edge we were seeking.
Their research included key customer interviews and perhaps more importantly, discovering the essence of what our founders had in mind. Next, Indelible Branding helped guide us through the creation our new brand – from smart strategy to a new name and tagline, as well as a completely new presence on the web. The result was stunning design, catchy headlines and copy, as well as smart ads that make you pause and chuckle. Not to mention double-take booth designs, and a unique ‘spot on’ animated video that wonderfully tells the story of ‘Why Aerospike’ from the P.O.V. of our customers.
Did I mention all of this was done in two and a half months? In that short timeframe, IB helped us through (and beyond) our company launch with smiles and occasional, well-timed moments of Zen. We look forward to a long lasting relationship with James and Rocky knowing they will deliver consistently delightful results.
We hired Indelible Branding to spearhead our rebranding efforts and to help us develop a new corporate identity and website. Together with their partner Studio 22 Design, IB directed a thorough review of our existing brand and messaging. This included research with key customers as well as meeting with our senior executives so they could fully understand our goals.
Based on that review, IB then developed a concise Strategic Brief that we used as a blueprint for moving forward. The process was smooth and thorough, allowing us to move quickly to adopt their recommendations and implement the new Just Media look and feel. The new website was a dramatic improvement over what came before.
It was a pleasure working with IB and Studio 22 and I would highly recommend their services.
City of Oakland
After a highly competitive RFP process with more than twenty firms participating, we selected Indelible Branding to help develop the City of Oakland California’s first social media program. We are extremely satisfied with the work they’ve done, and the results.
Their first step was to conduct extensive research with Oakland residents and business owners. Following that they developed a strategic approach that hit all the right notes. They designed and launched a highly successful social contest, provided in-depth training for our team regarding best pratices, and coached us every step of the way. We’ve gone from having no social media presence to building a vibrant online community that harnesses the passion Oaklanders have for our great city.
In addition they helped us create a gala event where our fans could get together in ‘real life’ – which really helps build community. James and the IB team aren’t just social media experts – they’re creative, insightful marketing professionals who are a pleasure to work with and go the extra mile for their clients.
When it comes to the social web, Indelible Branding is way ahead of the curve. What we needed was an exciting, downloadable, HD web video to introduce our new Logitech Driving Force GT wheel. We wanted it to feature a very highly regarded Japanese game designer (with something akin to Rock Star status in Japan) who by the way, does not speak English. It had to be shot in Japan, edited in San Francisco, and then translated into seven other languages. Oh, and the eight versions of the video had to be finished in about six weeks. “That’s fine”, they said, and then they did it. Even better, we’re very pleased with the results.
If you’re looking for people who are consummate professionals, and who also bring a great deal of energy and enthusiasm to their work, you’re in the right place.
Indelible Branding approaches advertising from an experienced but refreshing perspective. They are insightful brand-builders who know the importance of connecting to the target audience in both an emotional and rational way. We were happy with the broad range of work they presented, and were able to select the kind of creative we felt would accomplish the most in the marketplace. Today, it’s more important than ever to for your brand to resonate with the consumer in a meaningful manner. Indelible Branding knows how to do just that.
In the wine business, 99% of marketing efforts all look the same. Particularly when it comes to print and online advertising. To see this, all you have to do is look through any issue of Wine Spectator. Right out of the gate, Indelible Branding impressed me with their understanding of the category, and the need to be innovative.
Instead of developing communications designed to make the brand owners happy, we began with a strategy that would appeal to the heart of our target audience. The principals at IB helped everyone understand that it’s not really about our wine brand – it’s the consumer’s experience with the brand that matters most. The trick was bringing that experience to life in a way that stands out, and resonates with the target audience.
That’s precisely what we did with the campaign they developed for Merryvale, which we’re extremely pleased with. IB also stressed the importance of marketing via social media back in early 2008 – before everyone jumped on that bandwagon. The only real trouble is they have more ideas than we have a budget for – but with any luck that will change over time.
Indelible Branding is my go-to resource for cutting-edge integrated marketing and social media expertise.
In our business category – it’s tough to find a way to separate what we offer from our competitors. Indelible Branding helped us find a way to reposition our brand to create a more meaningful proposition for our target audience.
Research they provided revealed that we delivered faster than our competitors. Next, they came up with multi-media creative executions to deliver on this new positioning, and the tagline ‘Faster parts. Happier customers.’ The result was that we had our biggest sales increase in the past five years. That’s pretty remarkable.