If new companies are going to ‘save’ the U.S. economy (certainly decades older, ingrained companies will not), it’s worth examining the center of the startup universe right now. Without a doubt, that’s San Francisco. But the real question is why here?
In a recent article in Inc., Phillip Rosedale explores this question and makes some very astute observations. Most importantly, he believes that there are tech geniuses just about everywhere on the planet. But only San Francisco makes it safe to work on risky ideas. Why is it safer here? Because if your killer brainstorm doesn’t pan out, there are a few dozen other new businesses down the block willing to give you a chance. In other words, here you can fail and still succeed.
It’s interesting to pursue the notion of risk-taking a bit further as well. If your company is willing to take risks when it comes to marketing, you have an exponentially better chance of being noticed, and perhaps of even making news. When it comes to building a new brand, visibility is everything (and very hard to come by).
The other major difference according to Rosedale is the ‘sheer density of tech entrepreneurs’ here. In fact, it’s ten times greater than you’ll find in other cities (including New York). What’s more, the culture in Silicon Valley provides for a far greater level of sharing and collaboration. So you get lots of opportunities, as well as all kinds of shared information to build upon. It’s a very potent combination.
Remember ‘Information wants to be free’ by Stewart Brand (who also happens to live in the Bay Area)? In a very real sense, that’s what’s happening here for new tech companies. There are tens of thousands of techies, hackers, big data crunchers, IT geeks and entrepreneurs working and living together, and using what they learn to create new business models. In effect, the entire region has become an incubator.
So why does this matter to a marketing company like ours? We love working with startups because it’s the best opportunity to shape how the new company will be perceived by the public, and more importantly, potential customers. It’s about building a brand from scratch. It’s exciting, and it’s fun. You can check out our new website devoted to startup marketing by clicking here.
‘The good thing is people who are creative and entrepreneurial and innovative can make a name for themselves and their company if they do something a little different.’ – Nate Silver We’d like to help you along.