If there’s one thing that’s been in the news as much as the chaos of the RNC this week, it’s Pokémon Go. Currently the game is more popular than Twitter, Tinder and many other very popular apps. Which is why retail brands are doing everything they can to become ‘sponsored locations’. The latest to sign on is McDonald’s.
Sponsors create their own ‘gyms’ at retail locations where Pokémon Go can be battled or trained by gamers. In other words, it’s a very simple way to get lots more people into their stores.
When was the last time your brand did anything fun? The cardinal rule: people want entertainment and enjoyment, not just goods and services. This game is going to be the fountain of cash that revitalizes a flagging Nintendo brand. Super Mario must be beside himself. Other brands will catch on soon.
People really do like mobile games. Facebook has over 375 million people playing social games on its platform every month. Way back in 2013 there were 700 million online gamers worldwide, and that was a crazy 44 percent of the entire online population!
Games are only going to get more popular.When you have a success like Pokémon Go, it won’t be long until there’s an entirely new category of augmented reality games where you have to interact with the real world to play. Hint: The real world is where most products live. You can bet that several of these games are in development right now.
It’s not just guys who are playing. Games like Candy Crush Saga, Farm Heroes Saga and Pet Rescue saga were all big hits with female gamers. Today it’s estimated that today roughly 48% of all mobile gamers are women.
Augmented reality is going to be ‘Yuge’! Pokémon Go was not the first augmented reality game. There was Ingress and The Playroom in 2013, as well as Zombies, Run! and Book of Spells back in 2012. But Pokémon Go is the first version to develop a true mass audience. As a result, there’s going to be some very deep thinking by gaming and mainstream brands in regard to spinning this idea out into new and different iterations.