But beyond those is where adtech gets interesting. Here’s my report on the most helpful services found at the show.
1) dudamobile If you don’t think mobile is important to your brand, you aren’t paying attention. Dudamobile offers a relatively simple way to take your website and create a version of it that’s optimized for smartphones. Your existing site stays the same – but your mobile version now looks like it was created to be viewed on a smartphone. They offer three different price points, including an intro level that’s free with advertising. To give you an idea how important this is, dudamobile just partnered with Google… today.
2) Fanzy A scrappy new company that rewards your fans for spreading the word about your brand. It’s a Facebook app that ‘gamifies’ the experience for your evangelists – and let’s them accrue points for telling their friends about you. If it sounds pretty simple, it is. While this may not be the best model for banks or insurance companies, it will work like a charm for wine, liquor, electronics, automobile, green, entertainment, resort and all other brands with high pass-along potential.
3) Extole The higher-end, more established version of Fanzy. (Yes, there is ample competition in every aspect of social marketing now.) Extole offers a broader range of incentives, as well as strategy, planning and analytics for your program. Unlike Fanzy, there is no free version. If you have a large consumer brand, Extole is the safer bet.
4) Game & Buzz Buzz Factory These guys need a better URL (one without hypens) but they are certainly in the right space at the right time. Gamification is where every leading brand is right now. You have to get beyond the initial logic off ‘why would anyone play this?’, and accept the fact that if it’s fun, and not too complex, people will. Game & Buzz Factory creates mobile and social games without breaking the bank. They have a pretty impressive client roster, too.
5) Local You wouldn’t know it from their website right now, but at adtech Local was demonstrating new technology for creating rich-content banner and display ads – with no coding skills needed. It’s essentially a plug & play model that lets you incorporate all your existing graphics, including video. I have no idea why this information isn’t on their website right now – that’s a mistake. Regardless, the ad-creation tool was impressive.
6) Sedo URL auction site. Need a great URL for your startup? Have one to sell? This is the place.
7) Consolation prize: Snap Viral Pop! ‘Guaranteed viral ads!’ Possibly the worst logo I’ve ever seen, and a website to match.