Take social marketing beyond the ‘social media’ silo in your company. Have just 2-3 people posting and responding right now? Change that to 50 or more. Take the time to provide training for employees about best practices for Facebook, Twitter, LinkedIn, YouTube, Pinterest and Google+. Chances are they’re on those sites during the day anyway, so you may as well take advantage of time spent there.
Monthly Archive: May 2012
Too many brands still want to sell to just about everyone. It may come down to basic psychology: everyone wants to be loved by as many people as possible. But if you want to succeed in today’s marketplace, you have to find your niche. And then you have to wrap that niche around your brand like a flag. And wear it proudly.
There’s only so long that we content-consumers can be satisfied with unadorned technology that puts any information we want at our fingertips, whenever and wherever we need it. Once that same experience also gratifies our aesthetic desires (some would say needs) the bar is raised and there’s no turning back. The newest and most buzzed-about […]