Here’s what’s needed as the foundation of social marketing strategy: What is it about your brand experience that customers are truly passionate about? It may not be the product itself – the experience is often richer and more nuanced.
Monthly Archive: April 2012
This blog should really be in pictures rather than words. Social marketers have known for quite some time that posting photos on Facebook produces much more engagement than text alone. Videos can do even better – particularly if they’re funny. How important are visuals for your brand today? Well, Instagram was just purchased by Facebook […]
Adtech is always worth the trip. The focus is clearly on paid digital advertising, and there are dozens of companies exhibiting there who all have essentially the same message: our methodology is best. But beyond those is where adtech gets interesting. Here’s my report on the most helpful services found at the show. 1) dudamobile […]