BUILDING A CUSTOMER-CENTRIC, STARTUP BRAND
KNOW YOUR OPPONENT.
We analyze your competitors — to determine their specific brand positions — and their weaknesses.
WHAT MAKES YOU DIFFERENT?
We speak with (and mostly listen to) your key customers — to learn what’s most important to them. What’s the key point of differentiation for your product or service?
BE CRYSTAL CLEAR.
We write a succinct, clear brand strategy — the basis for all marketing efforts to follow. This helps synchronize your brand messaging – for your sales team, trade show events, outreach and news.
We use our brand strategy as the launch platform for whatever you need: name, logo, website, new content or digital advertising. This is how we use customer insights to directly influence every aspect of your marketing.
Effective marketing doesn’t focus on product details. It needs to be about the customer’s experience with your product.
Speed to market
We get that speed is of the essence for your startup. Our step-by-step process keeps the train moving down the tracks.
We don’t have a big staff, or typical brick & mortar overhead. Clients tell us our pricing is typically right in their sweet spot.
We’ve worked with Microsoft, GM, Budweiser, HP, Proctor & Gamble, GE, Virgin and NBC as well as about a dozen SF bay area startups.
We’ve won every essential international award for copy and design including Cannes, Clios, One Show, Addy and others. Ultimately, it’s all about the quality of the creative.